Mobile-first software for maintenance teams.

Marketing Manager, Demand Generation (Remote)

Los Angeles / Remote / Remote
Job Type
Apply to UpKeep and hundreds of other fast-growing YC startups with a single profile.
Apply to role ›

About the role

UpKeep is the leading cloud-based Asset Operations Management software developed to revolutionize the way teams manage facilities and maintenance work. We provide  mobile-first SaaS solutions , Industrial IoT sensors, data analytics tools, advanced enterprise integrations, and top-notch professional services. Our innovative technology is modernizing workflows and maximizing operational efficiency for over 3,000 customers including Shell, Yamaha, Unilever, McDonalds, Subway, Pepsi, and Marriott!

We're a  Series B tech startup with 150+ team members across the US. We've been recognized as a "Best Place to Work" multiple years in a row by fostering an inclusive and mission-driven culture. In addition to stock options and great benefits, our people have the flexibility to work remote. UpKeep is ranked the #1 Facility Management software on Gartner, #1 Maintenance Management software on G2 Crowd, FrontRunners on Software Advice, and CMMS Leader on IDC MarketScape.

We are only accepting applications from candidates living in the following States:

California, Washington, Oregon, Arizona, New Mexico, Colorado, Nevada, Utah, Idaho, Texas, Illinois,  Minnesota, North Carolina, South Carolina, Maryland, Rhode Island, Florida, & Hawaii

The Demand Generation Manager for our customer expansion efforts at UpKeep is responsible for generating expansion opportunities in our customer base across all segments. You’ll be the primary driver on campaigns designed to showcase our success in one area of a customer to expand into another. You’ll help determine the tactics to engage your target audiences, collaborating across all of marketing, XDR, Sales, Partnerships, and CS. 

If you have a passion for demand generation and excel in a cross-collaborative environment, we want to hear from you.

What you'll do:

  • Lead the development, execution, and optimization of all lead generation, nurturing, and acquisition campaigns and programs for Customers through multiple channels, including email, webinar, nurture, retargeting, direct mail, inbound and other channels
  • Partner with the Performance Manager to optimize paid digital in support of expansion campaigns
  • Collaborate with sales on outreach and follow-up communications ensuring that workflows between sales and marketing are executed in a precise, coordinated fashion
  • Craft engaging and effective follow up cadences
  • Partner with stakeholders in sales and marketing to define, establish, and evolve ABM workflows as well as with marketing operations to provide data and ongoing insight into target accounts engagement to drive relevance and timely execution
  • Develop deep expertise in brand, messaging, audience personas, and buyer journey, and share insights with cross-functional teams

What we're looking for:

  • 4+ years of B2B SaaS demand generation experience
  • A driven and engaged marketer with a successful track record of developing multi-touch, multi-channel campaigns who understands full funnel marketing all the way to revenue contribution 
  • A firm understanding of how an ABM programs work, especially the nuances of tailoring marketing programs and campaigns to different audience segments
  • Experience partnering across internal marketing teams, SDR and sales teams to collaborate and execute successful integrated campaigns
  • Ability to define goals, communicate objectives, bring others (including sales) along to achieve those goals, and report on performance and impact
  • Critical thinking with the proven ability to think strategically, backed by an exceptional attention to detail in tactical execution
  • Data-driven with a strong understanding of pipeline management and what it takes to measure campaign performance and improve SaaS funnel metrics 
  • A can-do attitude with the ability to prioritize numerous projects simultaneously in a fast-paced environment
  • Strong time management and organization skills with an ability to focus activities that most contribute to meeting our business goals
  • Strong verbal and written communication skills, and even stronger interpersonal skills
  • Strong understanding of the sales process and how to help our sales partners be successful
  • Experienced user of an enterprise-class marketing tech-stack: Hands-on Salesforce experience is a must; Pardot or similar marketing automation platform working knowledge is preferred, 6Sense or alternate ABM solution, SalesLoft or alternate sales engagement tool, and or similar gifting platform experience are a plus

Even if you don’t meet all of the requirements listed here, we still encourage you to apply. Your personal and professional experience may be relevant beyond what a list of requirements will capture.

Employee Benefits:

Full-time team members at UpKeep receive stock options, paid holidays, unlimited vacation/sick time, 401(k), 12-week paid parental leave, affordable health insurance options, FSA, and the flexibility to work from home. We value work-life-harmony and believe that family and mental health should always come first. 

Company History & Product:

UpKeep was founded in 2014 by our CEO, Ryan Chan, based on an idea he had while using outdated desktop software as a Process Engineer in a manufacturing plant. He believed a mobile-first solution could significantly improve the productivity of the technicians he was working with. He was determined to build on this vision— so he quit his job, learned to write code, and created the first version of UpKeep from his family's garage!

Today, our cloud-based Software-as-a-Service (SaaS) and cutting edge Industrial IoT sensors solve problems for thousands of businesses around the world. Our Asset Operations Management solutions, coupled with powerful cloud ecosystems, empower maintenance and facilities teams to achieve their digital transformation goals. We are providing meaningful value to an underserved, blue-collar workforce by streamlining workflows, improving collaboration, and making it easy to manage work orders and projects from anywhere, anytime!

We've raised $50 million in venture capital following a recent Series B funding round led by Insight Partners, Emergence Capital, Mucker, and Y Combinator.   We're also building The Maintenance Community, the largest online forum and Slack group bringing industry professionals together to participate in discussions, webinars, podcasts, and courses.

Learn More!

UpKeep Technologies Inc. is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, creed, marital status, pregnancy, disability, national origin, sexual orientation, gender identity, veteran status, or any other protected category. Please let us know if you need accommodation due to disability. We celebrate our inclusive work environment and will always strive to create a diverse and equitable workplace by hiring people from all racial, ethnic, and socioeconomic backgrounds.

Why you should join UpKeep

We're taking the work out of work orders! Founded in 2014, our mission was to empower technicians, maintenance teams, and facility managers to be more productive through the adoption of new technology.

Today, we have developed a mobile-first, cloud-based solution that is simplifying maintenance requests and asset management across dozens of industries around the world. We're focused on remaining the leading Computerized Maintenance Management System (CMMS) on the market by constantly improving our software as a service (SaaS) and always putting our customers first!    UpKeep currently employs 70 amazing people that work together to ensure over 200,000 global users achieve their goals! We've been named the #1 Facility Management Software by Gartner & GetApp, #1 for Usability by Software Advice, and Easiest to Use CMMS by G2 Crowd. We've also been recognized as a "Best Place to Work" by Built in LA!

After graduating from Y Combinator, we’ve raised $50M in capital funding (Series A & B) from some of the top VC’s in the world including Emergence Capital, Insight Partners, Battery Ventures, and Bain Capital. Only 1% of venture capital is funneled towards the deskless workforce, yet 80% of the global workforce is not sitting at a desk. We are actively investing in the future of maintenance and the underserved deskless worker.

We are a Y Combinator-backed company (YC W17)

Visit our website to learn more and view our current job openings!

Team Size:150
Location:Los Angeles, CA
Ryan Chan
Ryan Chan