Magically Simplify Your HR & IT

Lead Product Marketing Manager, Platform

San Francisco / Remote
Job Type
3+ years
Apply to Rippling and hundreds of other fast-growing YC startups with a single profile.
Apply to role ›

About the role

About Rippling

Rippling is the first way for businesses to manage all of their HR & IT —  payroll, benefits, computers, apps, and more — in one unified workforce platform.


By connecting every workforce system to a single source of truth for employee data, businesses can automate all of the manual work they normally need to do to make employee changes. Take onboarding, for example. With Rippling, you can just click a button and set up a new employees' payroll, health insurance, work computer, and third-party apps — like Slack, Zoom, and Office 365 — all within 90 seconds.


Based in San Francisco, CA, Rippling has raised $450M from the world’s top investors—including Kleiner Perkins, Founders Fund, and Sequoia—and was named one of America's best startup employers by Forbes (#12 out of 500).


About The Role

This role can be remote or remote-hybrid from our San Francisco HQ.

We’re looking for a creative Senior/Lead Product Marketing Manager ("Lead" title based on experience) with a GM mentality to own the go-to-market strategy and execution of our Unity Platform products. You’ll be a founding member of the Product Marketing team working closely with Product, Sales, Marketing, Success, Support, Partners, and our product-focused CEO. You'll love this role if you’re passionate about defining, influencing, and driving strategy for new businesses/products and working to drive adoption and upsell of those products. 


What You'll Do

  • Own the end-to-end GTM strategy & execution for your product/feature lines including pricing and naming.
  • Manage a 2-3 member team, working to hire for scale and growth. 
  • Manage your products like a GM with a focus on how to improve metrics like awareness, win rate, pipeline, feature adoption, cross-sell revenue, and customer retention.
  • Ensure we hit our revenue goals through customer / partner acquisition and lifecycle / adoption campaigns. 
  • Educate our sales/success/channel teams on new features / products and create tools / collateral to help them win.
  • Be the in-house expert (buyers, influencers, competitors, industry, etc.) on your Rippling products.
  • Be a spokesperson, evangelist, and thought leader with analysts, customers, and partners.



  • 7+ years of relevant experience in product marketing, strategy, or tech marketing (B2B SaaS marketing preferred).
  • Outstanding storyteller - you have strong, succinct writing skills and an eye for good design. You can synthesize large amounts of information and simplify it for different target segments (HR, IT, and Finance) in clear and effective ways.
  • Data-driven marketer - you combine intuition with data and customer empathy / research to build strategy, measure outcomes, and inform your decision making.
  • Hustler - you are a self-starter with a bias towards action who is able to manage multiple, competing priorities in a fast-paced environment. 
  • Collaborator - you’re a team player who thinks big, is hands-on, organized, and solves problems.
  • Leader - you easily inspire, lead, and align cross-functional teams.
  • Creator - you’ve built meaningful brands by producing content that stands out, be it integrated campaigns or standalone videos, blog posts, case studies, sales brochures, events, etc.



  • Medical, Dental, Vision, FSA, HSA, Commuter, Life and Disability Benefits 
  • Uncapped PTO and flexible work hours
  • Free onsite lunch
  • Generous parental leave
  • Transgender health insurance coverage
  • Great compensation package (salary, equity)
  • Fun, casual atmosphere and meeting-light culture


If you don’t meet all of the requirements listed here, we still encourage you to apply. No job description is perfect, and we might find an even more suitable opportunity that matches your skills and experience.

Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics.  Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accommodations[at]


We are committed both to the health of our employees and to promoting a safe and collaborative workplace, and vaccinations are the best way to end the COVID-19 pandemic and to protect our community. In the U.S., where permitted under federal and state law, all offers of employment will be conditioned upon new hires providing proof of vaccination prior to their start date, unless the individual qualifies for an accommodation. For all other locations, vaccinations are strongly encouraged.

Why you should join Rippling

To ensure your application is received and reviewed by Rippling's Recruiting team, please apply directly through our careers page:

Team Size:1000
Location:San Francisco
Parker Conrad
Parker Conrad
Prasanna S
Prasanna S