Bellabeat is behind some of the most fashionably designed tech-powered wellness products and one of the fastest-growing wellness subscription services for women. The success of Bellabeat's first product, the Leaf Smart Jewelry line, enabled the brand to expand to international markets and kickstart industry discussions on the importance of innovating in the design and development of tech products for women.
Urska Srsen is the cofounder and CCO of Bellabeat Inc. Urska is the detail obsessed execution force behind Bellabeat’s brand and products. In 2016 Urska was chosen by Forbes as the ambassador of the Technology field for their first European 30 under 30 list. She was nominated as best female entrepreneur in Croatia in 2016 by Veuve Clicquot and has also received the Jabolko Navdiha (Apple of Inspiration) award from the President of the Republic of Slovenia.