Director of Growth (MUST apply via Lever)

TL;DR:

Legacy (YC S19) is a Series B startup focused on the fast-growing field of fertility and family planning. Founded at Harvard three years ago, the company has raised close to $50M from leading investors like FirstMark Capital, Bain Capital Ventures, Section 32, and celebrities like Justin Bieber. The company has raised 4 rounds of venture funding in 2.5 years. Today, Legacy is the category leader, working with major insurers, major employers, and the military, in addition to its D2C offering.

What do we do?

We are building a complete digital health hub for future parents. We aim to change the outdated view that fertility is a "women's issue" by creating an accessible, affordable product for men. This includes everything from a mail-in kit for sperm testing & sperm freezing, personalized sperm improvement products, tele-health, DNA fragmentation analysis, supplements, and more.

Marketing Culture

Marketing and growth at Legacy is unique. We are committed to a non-hierarchal organizational structure where you are equal to your colleagues. Your voice, opinions, and reasons will be heard.

Curiosity is critical. You must search far and wide to understand the big picture, and how it may impact the tiniest detail. This means customer interviews, data analysis, and wandering past the first page of Google.

Experience is valued. We are looking for individuals who have played in this sandbox before, and are seeking more, professionally. Legacy will challenge you as a marketer. You will level up here. Ultimately, you will be provided an opportunity to do your best work.

Description

This role reports directly to the VP Growth. As Legacy's Director of Growth, you will focus on regularly launching new experiments to identify, scale, and improve acquisition, conversion, and engagement channels. In this role, you will have the opportunity to build and manage a team, think creatively, and make big bets.

Key Responsibilities

Create a growth strategy that scales our business that scales traffic, customer acquisition, and conversion rates through channels like social media, search, affiliate, and email.

Campaign planning and briefing, optimizing performance across the funnel customer journey.

Leading, managing, and growing a team of 5 performance marketers.

Collaborating and developing strategic initiatives with product team to scale user growth.

Partnering with VP Marketing, brand team, and design team to launch on brand 360 marketing campaigns.

Requirements

7-10 years in growth, or performance marketing related role.

Ability to be am effective player-coach. This role requires hands on growth marketing while mentoring a talented performance marketing team.

Deep understanding of social media, search, email, and other digital ad buying platforms.

Data driven and creative. A combination of left and right brain. We need someone who has worked with performance channels before to they understand things like ROAS, while simultaneously being creative and resourceful to develop and deploy assets including copy and simple design work.

High growth startup experience required. We're looking for someone who has played a key role on a marketing or growth team that has scaled revenue to $50M per year.

First 90 Days

Speak to 10 customers, and analyze owned data to intimately understand our customers.

Audit existing performance channels and determine opportunities for improvement.

Take ownership over growth strategy, team management. Begin iterating on growth strategy to make it your own.

Launch, and scale traffic generation, user acquisition, and referral based experiments with growth team.

Why should you join us?

Look, there's lots of reasons to join any high-growth startup. "Get on a rocket ship" blah blah blah. If you're the kind of candidate we're looking for, then you already know this. Here are a few other reasons you might not already know:

We're a team of under 50 people , despite being at the Series B stage. You will be one of the first 50 employees and will profoundly impact where the company goes in the coming years.

Everyone thinks about becoming a parent. You will help couples on their journey to creating a family. You will help push society towards a fairer, more equitable place. You will be a trusted resource for men and women at the most intimate moment in their lives, including heterosexual couples, LGBTQ+ couples, and individuals who are thinking about how and when they'll want to have a family in the future.

We will invest in you like you wouldn't believe. Every single hire gets an executive coach. You'll get training for anything you need. We'll give you an unlimited 'Health & Wellness' stipend where we pay for 75% of anything you deem might improve your life (Mattresses, Pelotons, etc.) You'll have a 'buddy'. We'll set you up with a charity and match your contributions. And we will talk about your careers goals, aspirations, and feelings every single week.

(Oh - and of course you'll get the same health care, 401K, unlimited time off, and other perks that any serious company offers its team members today.)

Ultimately, we are here to win, and we believe that the best way to win is to help everyone bring their absolute best self to work. So our job is to help you be the best personal and professional version of yourself that you want to be.