Human Interest is an online service and tool that helps small businesses and startups set up 401(k) plans for their employees. It encourages employers to safeguard the financial futures of their employees. It enables businesses of any size to set up and administer a 401(k) plan online with an automated investment advising component to help employees make better financial decisions about their savings. It also helps employees become more educated about the best available choices. Human Interest was founded in 2015 to help address an important financial concern for Americans: not having enough money for retirement. It is headquartered in San Francisco, California.