Shogun empowers brands to create exceptional ecommerce experience.

Product Marketing Manager

United States (Remote) / Remote
Job Type
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About the role

Shogun is on a mission to empower brands to create exceptional ecommerce experiences, and in the process, build the best remote company.

Since being in the Winter 2018 batch of Y-Combinator, we've seen tremendous growth while intentionally creating a culture where people from all backgrounds belong. Our company and products are informed by diverse perspectives from the best talent around the world. We are fully remote, have no offices, and are looking for team members who are excited to work remotely.

We closed our Series A and B in 2020, and after raising a $67.5M Series C in 2021, we are scaling faster than ever. Some of our investors include Insight Partners, Initialized Capital, Accel, VMG Partners, and Y Combinator. Join us to grow your career with our rapidly growing company!


For this position, we are looking for candidates located in the United States and Canada.

What You'll Do

Shogun is driving the future of exceptional ecommerce experiences, and it all started with Page Builder, a self-serve landing page builder. We’re looking for a Product Marketing Manager (PMM) to drive continued growth and adoption of this best-in-class solution. You’ll enhance the way we position Page Builder in the market, utilizing your expertise in ecommerce buyer personas to create effective product messaging.

This role exists at the intersection of Product, Marketing, and Field Facing Teams, building on top of 20,000 customers to expand our reach to millions.

You will own go-to-market strategy and execution including messaging / positioning, buyer personas, competitive/market research, and enablement to drive company-wide metrics on net dollar retention and revenue on Page Builder. This role reports directly into the Director of Product Marketing.

We are looking for individuals that naturally identify buyer pain points, champion them with qualitative and quantitative data to partners, and align the broader company around go-to-market strategy and execution. You will work closely with product management, content, and marketing teams, with visibility from the co-founders and executive team.

  • Lead data-driven positioning / messaging on Page Builder to optimize acquisition, conversion, upgrades, and scale
  • Create a growth strategy to acquire new customers and upgrade high quality customers by targeting personas and aligning them to the most efficient acquisition channels in partnership with the marketing team
  • Quickly adapt tactics to market and customer signals with the goal of achieving our ultimate strategy of driving customer adoption and satisfaction
  • Drive accountability for results through quantitative and qualitative success metrics
  • Ultimately, communicate value that makes Shogun stand out

What You'll Bring

Skills You Have

  • 2-5 years of experience in product marketing
  • An analytical mindset - strong experience with data-driven customer
  • segmentation, growth experimentation, and funnel analysis
  • Obsession with customer engagement and retention, naturally segmenting casual, core, and power users
  • Excellent cross-departmental communication and leadership, bringing teams from GTM and R&D together to drive results
  • A connector of people and ideas - building relationships with people and organizations is not only a skill but a trait that you embody

Traits You Demonstrate

  • Proven track record of success of accelerating product adoption and use through thoughtful go-to-market strategies.
  • Highly driven and entrepreneurial personality with the ability to get stuff done while maintaining attention to detail
  • Desire to meet people where they are with information and context in order to bring the whole team along on the journey
  • Obsession with solving problems, big and small, and the ability to leave your ego at the door by changing your mind with better information
  • The ability to rally people and the organization around major initiatives. We love to see people that drive change through peers!

A Note to Future Shogies

We know the confidence gap and imposter syndrome can get in the way of meeting potential Shogies. If you have relevant skills that are not reflected in your resume, we welcome your candidacy and encourage you to share more in an optional cover letter, even if your experience doesn’t match our exact requirements. We are committed to building a diverse, inclusive, and equitable workplace where everyone feels like they belong. We encourage you to apply if you feel this role is a good fit for you, and we look forward to hearing from you!

What We Offer (Varies by Location) 

  • Competitive salary
  • Company-sponsored healthcare, visioncare, dentalcare for you and your dependents
  • Retirement plans with matching contributions (401k, Pension, and RRSP)
  • Paid parental leave
  • Stock options 
  • Yearly company and department off-sites
  • Office set-up reimbursement
  • Co-working space reimbursement
  • PTO, sick leave, holidays, Shogie appreciation days, COVID-19 related time off
  • Learning and Development reimbursement  
  • Mental health and wellbeing offerings (Talkspace and Calm)
  • Remote work – We are a diverse and distributed team that uses Slack, Zoom, Notion and other tools to stay connected

Our Values

  • Work in the open: Operate with high integrity and choose what's right over what's easy. Be transparent as a company and with each other
  • People are People: Treat yourself, colleagues, and customers with dignity, empathy, and respect. Start from a presumption of positive intent
  • Win and grow together: Strive to be the best, individually, and as a team. Support and encourage each other. Seek opportunities for growth

Shogun supports workplace diversity and does not discriminate on the basis of race, color, religion, gender identity/expression, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, physical or mental disability, or any other protected class.

Please refer to the position specific location requirements listed under the location section of the job description as we are interested in every qualified candidate who is eligible to work in the mentioned location(s) without requiring employment visa sponsorship. Click here (or click apply if no hyperlink) if you are a New York or Colorado-based, US candidate.

Why you should join Shogun

Shogun is an ecommerce experience platform empowering brands to drive higher conversions, revenue, and brand loyalty. Our products Shogun Page Builder and Shogun Frontend help teams build and optimize their online stores to deliver exceptional experiences. Our products integrate with ecommerce platforms like Shopify and BigCommerce, and our 20,000+ customers include Leesa, MVMT, Timbuk2, and Chubbies. Visit for more.

We're an inclusive, remote, diverse, and globally distributed team. And we’re hiring!

Team Size:168
Location:Palo Alto
Nick Raushenbush
Nick Raushenbush
Finbarr Taylor
Finbarr Taylor