Today we’re reprinting another great and inspirational article about Blythe Masters from the Komen NYC website about fundraising for the annual Race for the Cure.  You can read the full article, How They Do It: Blythe Masters, JPMorgan Chase, by clicking on the aforementioned title.  There is still about a month left to fundraise for this year’s race.  We’ll be posting updates as we go – get involved with a great cause!

Blythe Masters and Ginny Clark

Blythe Masters and Ginny Clark, Komen's NYC

“Blythe Masters, JPMorgan Chase’s Global Head of Currencies and Commodities and Chair of the Komen Greater New York City Board of Directors, raised an extraordinary $161,950 for the 2006 Komen New York City Race for the Cure®. She is not only the highest individual fundraiser for the New York City Race but also, potentially, the biggest fundraiser for Komen worldwide.

Masters’ involvement with Komen was triggered about five years ago by two things — one personal, the other professional. Her mother was diagnosed with breast cancer. At the same time, Lori Hricik, currently JPMorgan Chase CEO/Treasury Services, was drumming up people for the company’s team and invited Masters to a recruitment breakfast. Masters found the experience moving and decided to get involved.

Fueled by her mother’s illness and the fact that breast cancer, unlike so many other diseases, has a viable chance for a cure, she committed herself to raising money for Komen. “I thought it was a cause worth dedicating myself to,” said Masters. “The disease is so pervasive. So many people have been affected by it either directly or indirectly, so they can truly relate to the need to get involved.”

When asked about her fundraising strategies, Masters replied, “This company is amazing. It’s committed to the community where it operates, its employees and its customers.”

JPMorgan Chase sees the challenge of fundraising for the Race in the same way its sees its business challenges. It organized a year-round steering committee made up of representatives of its six major commercial lines, where members create best practices to get the “biggest bang for the buck.”

Masters approached senior managers and convinced them to match employee donations dollar for dollar. In 2006, they committed matching funds totaling $100,000. The program will be continued for the 2007 Race. To keep employees enthusiastic about fundraising, JPMorgan Chase hosts a breakfast, information sessions, a casino night and more.

How can people forming a team be successful?

“It’s about not being bashful,” said Masters. “People are reticent to organize in the workplace, but it’s really beneficial for the organization — whether it’s a company, school or institution. It brings people together.”

Her final advice — “Be brave. Don’t be afraid to ask. Everyone’s been touched by breast cancer.”